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Sunpride Enlivens CFD Jakarta with the Campaign “Peel Your Natural Nutrition, Keep Moving and Be Active in Nutrition”

Sunpride, a leading brand that produces natural nutritional products, presents an inspiring Energy Sharing campaign to the people of Jakarta. In a series of Car Free Day (CFD) events in Jakarta 5 May 2024, Sunpride is committed to strengthening active and healthy lifestyles by presenting activities that educate and empower the public about the importance of natural nutrition.

Sunpride Manager, Mr. Andy Ferico, on this occasion said, “In facing health challenges in the midst of fast-paced and stressful urban life, Sunpride raised the theme “Peel Your Natural Nutrition, Keep Moving and Be Active with Nutrition”, a call to the public to return to a nutritious lifestyle. natural and active lifestyle. Through this campaign, Sunpride wants to encourage awareness of the importance of choosing food and drinks that are rich in natural nutrients to support a healthy lifestyle.

This activity will be held on May 5 2024 at Community Fun Day (CFD) Jakarta, in front of the FX Sudirman mall. In this campaign, Sunpride shares energy with the community by distributing 200 boxes, equivalent to 14,000 Cavendish bananas.

Apart from that, Sunpride wants to contribute to the people of Jakarta by providing a healthy and nutritious natural energy source. This campaign aims to educate people about the importance of natural nutrition in maintaining health and fitness, as well as encouraging them to stay active and move.

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GGF Receives Domestic Strategic Study Visit from Lemhannas RI

Great Giant Foods (GGF) Lampung, received a visit from the 2024 Domestic Strategic Study (SSDN) Regular Education Program Force (PPRA) LXVI Year 2024 from the National Resilience Institute of the Republic of Indonesia (Lemhannas RI). Lemhannas RI was warmly received by the Management of Great Giant Foods (GGF) at the GGF Lampung Training Center Building, Tuesday (14/5).

Corporate Affairs GGF Lampung Subdiv Head Mr. Hendri Tanujaya accompanied the Director of Corporate Affairs Mr Welly Soegiono, to welcome and thank him for choosing GGF as one of the objects visited in the 2024 Lemhannas RI SSDN PPRA LXVI activities.

During the visit, Mr. Welly Soegiono explained that GGF in area has 32 thousand hectares of plantation land located in 3 districts, namely Central Lampung, North Lampung and East Lampung. GGF estimates that there are approximately 18 thousand labor-intensive workers throughout the year.

“GGF implements a circular economy. Where one business unit is connected to other business units in an integrated manner. Great Giant Foods oversees several business units, namely PT Great Giant Pineapple (GGP), PT Great Giant Livestock (GGL), PT Umas Jaya Agrotama (UJA), PT Inbio Tani Nusantara (ITN), and PT Bromelain Enzyme (BE).

On this occasion, Mr. Welly Soegiono also conveyed the achievements of Great Giant Pineapple, which is currently the number 1 largest pineapple processing plantation company in the world with an export market covering 65 countries. While other businesses slumped during the Covid-19 pandemic, exports of processed pineapple products increased by 25%. “GGF can still employ its employees, not laying them off or even terminating their employment,” explained Mr Welly.
GGF is also developing a pattern of cooperation with farmers through the creating shared value (CSV) program in several sectors such as the mas banana and cavendish banana partnership which is already running in several provinces in Indonesia. As well as cattle fattening partnerships and livestock self-sufficiency partnerships, he continued.

Meanwhile, the Governor of Lemhannas, represented by Rear Admiral TNI Mr. I Wayan Suarjaya as the leader of the 2024 Lemhannas RI SSDN PPRA LXVI group, said that Lemhannas RI is a non-ministerial government institution whose position is subordinate to and directly responsible to the President, one of its duties and functions. is to provide education to prepare cadres and strengthen National Level Leadership.

According to him, this activity aims to provide PPRA LXVI Lemhannas RI participants with direct research experience on various regional problems through study visits, hearings and discussions according to the objective conditions of a region which is part of the Unitary State of the Republic of Indonesia (NKRI).

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Well Drilling Assistance Through the PT GGP CSR Program

Residents of Kampung Sukadana Jaya, Sukadana District, East Lampung, were finally able to overcome the clean water crisis after PT Great Giant Pineapple (PT GGP) realized the construction of a drilled well for community needs during the dry season. This was expressed by the Head of Sukadana Jaya Village, Beni, when signing the minutes of the handover of the drilled well as part of PT GGP’s corporate social responsibility (CSR) program.

Beni said, “After deliberation and consensus between residents and Sukadana Jaya Village officials, today the residents’ wishes can be realized with the help of this company which produces canned pineapple and juice in the form of drilled wells. “This is an effort to overcome the crisis of clean water sources, especially during the dry season which often makes it difficult for people to get clean water.” In this way, it is hoped that the community around the company will no longer need to worry about facing a clean water crisis. The handover of the drilled well was represented by the Head of Sukadana Jaya Village and carried out by PT GGP Corporate Relations Development (CRD) Staff, Putri Kusumawardani, and Farid Allawi, accompanied by the Head of CRD Plantation Group 4, Dolly Gultom, along with Mukhson staff on Thursday, 28 December.

Dolly Gultom emphasized that the residents’ wishes had been communicated long ago, and today the drilled well has been handed over to the residents of Sukadana Jaya. “The hope is that this underground water well can be used according to its intended purpose and maintained so that it can be used throughout the year, especially during the dry season,” he said.

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Collaboration between PT GGP and UGM in Biochar Research

The research team from Gadjah Mada University (UGM) led by Dr. Agus Kuncaka DEA, together with PT Great Giant Pineapple (GGP), monitored research on UGM immobilized humic acid and fulvic acid (AHAF) biochar, on Wednesday (22/3).

Monitoring was carried out in the soil and feed workshop of the UGM Department of Chemistry located in Pakisaji Village, Candibinangun, Pakem, Sleman. This research aims to increase soil fertility and pineapple production through the application of AHAF immobilized biochar, a product from the Ministry of Kim. Biochar is charcoal produced from the pyrolysis process of biomass, while humic acid and fulvic acid are building blocks for healthy soil.

Although both come from humus, their roles are very different. Working together, humic acid and fulvic acid provide great benefits to agriculture. Both create healthy soil rich in microbes, improve plant health, and increase crop yields. One of the greatest benefits of humic acid and fulvic acid is the increase in root mass even at low concentrations. Increasing root mass allows plants to obtain more macro and micro nutrients in the soil to be passed on to the leaves and fruit.

Pineapple planting for this research began on November 23 2023. Monitoring was carried out to observe the growth of pineapple plants and soil conditions. Agus Kuncaka explained that this research is expected to produce solutions to increase soil fertility and pineapple production. “It is hoped that this research can increase soil fertility and pineapple production. “It is also hoped that the results of this research can help pineapple farmers increase their harvests,” said Agus Kuncaka.

This research collaboration is one form of UGM’s contribution to supporting food security and the welfare of pineapple farmers in Indonesia. This research is in line with SDGs number 2, namely no hunger, and number 3, namely healthy and prosperous life. This can be seen from the solutions that are beneficial for pineapple farmers, the pineapple industry and national food security.

Thus, the visit and cooperation agenda carried out has an impact that is in line with the needs of the SDGs points. UGM is committed to continuing to carry out research and technological development to improve the quality and competitiveness of Indonesian agricultural products.

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PT UJA’s supply of cassava raw materials will increase by 30 percent in 2023

PT Umas Jaya Agrotama (PT UJA) Terbanggi Besar, has succeeded in increasing the supply of cassava raw materials by 30 percent in 2023. Fulfillment of cassava raw materials entering the factory is supported, in part, by the cassava partnership program carried out by PT UJA with cassava farmers.

The partnership program which will start in mid-2022 will also help factories obtain supplies of cassava raw materials. Currently, the partnership program has reached more than 400 hectares of land spread across 5 districts, namely Central Lampung, North Lampung, Tulang Bawang, West Tulang Bawang, Mesuji, spread across 8 sub-districts and 23 villages.

“The actual achievement of cassava raw material supply reached 30 percent higher than the planned budget target,” said UJA Production Head Mr. Ammar Viko Wicaksono.

With the increase in cassava raw materials entering the factory, of course the achievement of the Tapioca flour production target will also increase. Tapioca flour production in 2023 will reach 136% of the target.
According to him, the achievement in 2023 will be the best achievement in the last 10 years since 2013.

The increase in production is of course very dependent on the supply of cassava raw materials entering the factory. During the high season in early 2023, the factory will still be able to produce high levels. Apart from that, the factory has also recently expanded so that it can take advantage of as much as possible when cassava is abundant, he added.

Cassava starch levels are also quite good from the beginning to the middle of the year, but start to fall during El Nino due to the effect of farmers not being able to fertilize so that nutrients to increase starch levels decrease, he explained.

“Recovery in 2023 will be the best condition in the last 4 years in 2023,” stressed Mr. Ammar.

The cassava partnership program really helps farmers because this program provides loan fees that will be returned at harvest. Apart from that, farmers also receive assistance and guidance from PT UJA on how to plant cassava properly according to care standards until harvest.

The partnership is open and not coercive, when there are farmers who want to join, PT UJA will facilitate land surveys, file administration, if it meets the partnership program standards, farmers can join. Farmers who own 0.5 hectares of land can join in the partnership.

“PT UJA is targeting twice as much cassava from the partnership program by 2024,” said Mr Ammar.

He said, apart from the partnership program, there are financing funds, when farmers supply supplies to the factory, they don’t need to queue and can just unload. And if problems occur in farmers’ crops, the PT UJA partnership team always coordinates with the Great Giant Foods (GGF) Research Team to directly evaluate what conditions in the field are like so that there are recommendations for treating disease in plants.

“Several recommendations from the research team have been implemented on partner land that is experiencing pest and disease problems,” he stressed.

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Exploring Inspiration from Kartini Day Commemoration

Kartini Day, which is celebrated every April 21, is a precious opportunity for us to celebrate the struggle and legacy of Raden Ajeng Kartini. In the spirit of this commemoration, we can draw inspiration from Kartini’s spirit in realizing gender equality in our internal environment. This article will explain why commemoration of Kartini Day is important for us as individuals and organizations, as well as how we can apply Kartini values ​​in everyday life.

Before we can take inspiration from Kartini, it is important for us to understand her struggle. Kartini was a female figure who fought for equal education, freedom and equal rights for women in a patriarchal era. She leads by example and strong passion to change society’s paradigm regarding the role of women. Through her courage, Kartini became a symbol of women who dare to pursue their dreams and fight for gender equality.

Commemoration of Kartini Day can be a momentum for organizations to reflect on their commitment to gender equality. It is important for us to evaluate existing policies and practices in our work environment. Are there equal opportunities and supports for all individuals, regardless of gender? Is there awareness of the importance of promoting diversity and inclusion in the workplace? In the spirit of Kartini, we must be committed to creating a fair and inclusive culture within our organization.

One of the main points fought for by Kartini was equal education for women. In a corporate context, it is important for us to provide equal educational and development opportunities for all individuals, regardless of gender. This can be done through training, mentoring programs, or access to educational resources. By providing equal opportunities, we strengthen Kartini’s vision of empowering women through education.

Kartini is a real example of a woman who dares to lead and inspire others. In our organizations, it is important to encourage and support women’s leadership. This includes providing opportunities for women to take on leadership roles, ensuring fairness in the promotion system, and creating an environment that supports career growth and development for all individuals, regardless of gender.

Commemoration of Kartini Day can also be an opportunity for us to share and gain inspiration from women’s success stories in the internal environment. We can hold discussions or lectures involving women who have achieved success in various fields. Telling their stories will inspire and provide an example for other individuals, as well as encourage Kartini’s fighting spirit within them.

Commemoration of Kartini Day is a valuable momentum for us to gain inspiration from the spirit and struggle of Raden Ajeng Kartini. In our internal environment, we can apply Kartini’s values ​​by encouraging gender equality, providing equal educational and development opportunities, encouraging women’s leadership, and drawing inspiration from the success stories of women around us. By adopting these values, we create an inclusive environment and provide opportunities for all individuals to achieve their potential without gender barriers. Let’s celebrate Kartini Day with the same spirit, fight for gender equality in our internal environment, and pay tribute to women who have fought and inspired us like Kartini.

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Great Giant Foods Attends Central Lampung RKPD Musrenbang

Great Giant Foods (GGF) attended the invitation of the Central Lampung Regency Government to participate in the 2025-2045 Regional Long Term Development Plan (RPJPD) and Regional Development Work Plan (RKPD) for 2025 as well as discussing two RKPD documents.

The Musrenbang took place in the Hall of the BBC Bandar Jaya Hotel, attended by the Assistant for Development Economics, Mr. Rusmadi, representing the Regent of Central Lampung, Mr. Musa Ahmad, Head of the Lampung Province Bappeda, Mrs. Elvira Umihanni, Forkopimda, Assistants, Expert Staff, Heads of Regional Apparatus, District Heads, Heads of Community Health Centers, business world, and invited guests, Wednesday (6/3/24).

Mr. Rusmadi, when reading the written remarks from the Regent of Central Lampung, explained that Musrenbang is a mandate from law, in order to align development programs and activities of Central Lampung Regency with the Lampung Provincial Government and the Central Government.

“The development priority program focuses on five aspects, namely strengthening economic growth and resilience, strengthening the quality of superior and competitive human resources, strengthening regional stability and equal distribution of quality infrastructure as well as developing open and responsive government governance,” said Mr. Musa Amad in the written text.

It was stated that this was an implementation of a participatory approach in development planning so that a 2025 Central Lampung Regency RKPD document could be produced that could answer challenges and meet community expectations.

The Central Lampung Regency Government of course would like to thank the Lampung Provincial Government for the support provided so that Central Lampung is able to achieve development indicators that meet the targets set, including economic growth, equal distribution of welfare, HDI achievements, reducing poverty rates and improving government governance.
Meanwhile, Mrs. Elvira Umihanni, on behalf of the Governor of Lampung, expressed her appreciation to the Central Lampung Regency Government for its achievements at both the provincial and national levels.

“This achievement must continue to be maintained and further improved so that Central Lampung is able to provide fast, easy and transparent public services to the community. “Apart from that, Central Lampung is a region that has advantages and has a strategic position for development in Lampung Province,” he said.

As a representative of the business world, in this case Great Giant Foods agrees and supports the Central Government Program by signing an agreement on Planning Documents, Development Preparation and Public Services in the Central Lampung region to realize a Golden Indonesia 2025 – 2045.

On the occasion, Internal CRD, Mr. Gregorius Aris, representing GGF, together with the Central Lampung regional leadership communication forum, also signed the agreement sheet outlined in the Musrenbang.

Mr. Gregorius Aris emphasized that the business world really supports the Central Lampung Regency Regional Government’s development program plans in terms of increasing per capita income, reducing poverty rates, reducing unemployment rates, and increasing the welfare index.

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PT UJA First Harvest Cassava Partnership CSV Program with the Indonesian Ministry of Villages PDTT in Mesuji Regency

PT Umas Jaya Agrotama (PT UJA) Terbanggi Besar, Central Lampung, carried out the first harvest of the cassava partnership program for cassava cultivation, the Creating Shared Value (CSV) program in collaboration with the Mesuji Regency Government, the Ministry of Villages, Development of Disadvantaged Regions and Transmigration of the Republic of Indonesia, Tuesday (5 /3/24).

Cassava Partnership is a collaboration program between CSV PT UJA and farmers, an effort made by the government through the Ministry of Development of Disadvantaged Villages and Transmigration to advance communities in transmigration and rural areas, especially in Mesuji Regency.

The event was held in Bukoposo Village, Way Serdang Mesuji District, attended by the Director of Planning for the Realization of Transmigration Areas, Mr. Bambang Widyatmiko, Functional Community Self-Help Activator, Main Expert, Mrs. Aisyah Gamawati, Head of the Transmigration Division, Community Empowerment, Village and Transmigration Service, Lampung Province, Mr. Muhammad Arifin, Assistant for Economic Affairs and Development of the Mesuji Regional Secretariat, Mr. Indra Kusuma Wijaya, Production Head of PT Umas Jaya Agrotama, Mr. Ammar Viko Wicaksono, Head of the Mesuji Regency PMD Service, Anwar Pamuji, Head of Bukoposo Village, Mr. Anwar, Head of Bumdes, Mr. Bukoposo Darmanto, and Way Serdang District Agricultural Extension Officer.

“The first cassava partnership harvest was a collaboration between PT Umas Jaya Agrotama and the Mesuji Regency Government and the Ministry of Empowerment of Disadvantaged Regions and Transmigration,” said Mr. Bambang Widyatmiko.

Mr. Bambang said that the cassava partnership program developed in Mesuji Regency was the first cassava cultivation cooperation program in Indonesia. According to Mr Bambang, if this program is successful it will be developed as widely as possible and involve many farmers. He emphasized that why this program is in Mesuji is because the area is close to PT Umas Jaya Agrotama so that assistance and supervision is easier.

PT UJA itself is part of the Great Giant Foods Business Unit, including PT Great Giant Pineapple which has also successfully developed a CSV program with banana crop commodities. And the CSV program has been carried out in 9 districts in provinces in Indonesia. These include Tanggamus-Lampung, Jember-East Java, Ponorogo, East Java, Jembrana-Bali, Bener Meriah-Aceh, and Subang-West Java, etc.

“It is very easy for farmers who take part in this partnership, apart from providing capital in the form of a loan, there is also technical guidance for their cultivation from PT UJA as the offtaker. What’s more interesting is that this program also involves the Bundes as operational facilitators in the field so that coordination is more organized. “Please the community to join because this program is very profitable for farmers,” stressed Mr. Bambang.

Assistant for the Economy and Development of the Mesuji Regional Secretariat, Mr. Indra, representing the Acting Regent of Mesuji, Sulpakar, expressed his congratulations and deepest appreciation for the holding of this First Harvest.

“The CSV program is one of the efforts carried out by the Ministry of Villages, Development of Disadvantaged Regions and Transmigration of the Republic of Indonesia to advance communities in Transmigration Areas and Rural Areas, especially in KPPN and KTPN Mesuji. “This program aims to create shared value between companies, communities and the government by developing the potential of agricultural commodities in the regions,” said the regent in his written remarks.

“Hopefully this first harvest will be the initial basis for maximizing cassava production and can improve the community’s economy and maintain solidity between the government and the Ministry of Villages and Transmigration and PT Umas Jaya Agrotama,” he said.

The Mesuji Regional Government certainly gives its appreciation for holding the first harvest activity today. This program is a follow-up to the Cassava Partnership program which was carried out in June 2023 in Bukoposo Village, Way Serdang District. The land of farmers registered in this program is 8 hectares with a planting period of 8-9 months.

“To express our deepest appreciation and thanks for the help of all parties, especially PT Umas Jaya Agrotama, I hope this program can continue and continue to develop as widely as possible in Mesuji Regency,” said Mr. Indra Kusuma Wijaya.

In his statement, Mr. Ammar explained that previously farmers did not have good seeds, in terms of cultivation activities they were also not very good, so with this partnership, everything from tillage to fertilization was assisted in order to get better results.

“It is proven that before the partnership, production was only 20 tonnes per hectare, during the first harvest with the partnership pattern the estimated tonnage could reach 32 tonnes per hectare, an increase of around 10 tonnes per hectare,” explained Mr Ammar.

The Cassava Partnership program has several advantages, such as providing interest-free financing, where all costs of cassava cultivation will be borne by the company and will be deducted at harvest, providing price certainty, getting priority in service including in terms of weighing, unloading and cashier queues.

This program provides market certainty for partner farmers. Farmers who join this partnership program will have guaranteed sales of their cassava and this program also guarantees the quality of farming inputs, such as land, seeds, labor and fertilizer, he said.

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GGF Wins 3 Awards at the PR Indonesia Awards 2024

Great Giant Foods (GGF) won a number of awards in the 2024 PR Indonesia Awards (PRIA) competition after going through a judging process which took place from 23 to 26 January 2024.

GGF won 3 awards including Gold Winner Sustainability Report, Gold Winner in the Owned Media category, Video Profile Sub Category, and Silver Winner in the Public Relations Program Category, GGF Exhibition Public Relations Marketing Program Sub Category (Food and Hotel Indonesia 2023).

PT Sewu Segar Primatama, which is part of the subsidiary Great Giant Foods, also won 1 Silver Winner – Rejuve App Good for Earth award at the event in the Digital Channel category, Application Sub Category.

Representing the recipients of the PRIA 2024 award from Great Giant Foods were Corporate Communication Mr. Indra Ardiyanto and Mrs. Catherine Yovita as Sr. PR and Social Media Communications.

Meanwhile, from PT Sewu Segar Primatama, the award was received by Head of Marketing Re.Juve, Mrs. Putri Victor, at the peak of the event which took place in Bali, Thursday (7/3/24).

Mr. Indra Ardiyanto said that Great Giant Foods always strengthens its commitment to providing honest information as access to information needs. With current technological developments, companies must see the potential of using media in conveying information to the public.

“Communication is part of the key to a company’s success. “The award achieved at PRIA 2024 is proof that GGF has utilized various media channels as a means of information,” said Mr. Indra Ardiyanto.

Mr. Asmono Wikan as Founder and CEO of PR Indonesia appreciated this year’s PRIA participants. He said that in its ninth year of implementation, PRIA received 699 works from 219 institutions. These works span various categories. “We see that the innovative public relations programs carried out by the participants are increasingly relevant to their needs and targets. “The winners are those who are able to show fresh ideas and dare to take the initiative to be more innovative and creative,” he said.

Asmono added, one aspect of the assessment that received serious attention from the judges was the structured communication strategy for the PR program. According to the jury, Mrs. Fardila Astari, this year’s participants generally succeeded in showing SMART (specific, measurable, achievable, relevant, time-bound) objectives that were connected to the problem, and then there was a solution to the problem.

Talking about the PRIA 2024 theme, “Communication that Inspires Civilization”, Asmono explained that communication is no longer just an activity to manage reputation. However, it must be able to encourage the creation of a strong national civilization.

Mr. Asmono then invited all PR practitioners present to work together to manage and maintain strategic communication activities so that they can contribute to the growth of a better national civilization over time.

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