Great Giant Foods (GGF) together with PT Sewu Segar Nusantara (SSN) as one of the largest fruit distribution companies in Indonesia under the Sunpride brand, which is also a subsidiary of PT Great Giant Pineapple (GGP) held a Webinar event which was held to welcome the Day National Children who will be commemorated on July 23, 2021. The webinar was held with the theme Great Children for Great Future which focuses on stunting in children, attended by approximately 300 participants.

The event was opened with remarks from the Deputy Governor of Lampung Hj. Chusnunia Chalim PhD, Regent of Central Lampung H. Musa Ahmad, S.Sos, and Director of Corporate Affairs PT GGP Welly Soegiono. The webinar was hosted by Astryovie, who was also attended by several speakers, namely PT SSN CEO Cindyanto Kristian, Team for the Acceleration of Handling Dwarf Children (TP2AK) Secretariat of the Vice President Dr. dr. Lucy Widasari M, Si and Senior Manager Sustainability Department PT GGP Arief Fatullah.

Deputy Governor of Lampung Hj. Chusnunia Chalim PhD on the occasion said that “At the provincial level, the Governor as a representative of the central government seeks to provide guidance to districts/cities in increasing the integration of nutrition interventions and accelerating stunting reduction, considering the target for reducing stunting rates in Lampung Province in the RPJMD until 2015. 2024 is 14%”.

PT SSN CEO Cindyanto Kristian explained the material about the importance of stunting in children. “Based on the results of nutritional status monitoring (PSG), 1 in 3 Indonesian toddlers is stunted, one of which is a low nutritional intake, from the fetus to the baby aged 2 years. With this, Sunpride as the pride of Indonesia’s fruit brand that cares about health and children, together with GGF launched the #GreatChildrenForFuture campaign by donating the proceeds from the sale of fruit purchased by consumers (with special stickers) during the campaign period”.

Meanwhile, the Regent of Central Lampung H. Musa Ahmad in his speech said “The Lampung government is very appreciative of the GGF CSR Program, namely Great Indonesia since 2019 in the Central Lampung region by providing additional food to children who suffer from stunting”.

On that occasion Dr. dr. Lucy Widasari M,si as the TP2AK Team of the Presidential Secretariat explained the importance of stunting in children by paying attention to nutrition and nutrition problems in children from an early age. In this way, GGF presents the Great Indonesia program. One of the activities carried out is the provision of supplementary food in the form of fresh fruit and milk to children, especially children who suffer from stunting.

Sunpride again successfully received an award from IOB (Indonesia Original Brand) 2021 for the “Best Branded Fruit” category for the 4th time, where the same award was received in 2016, 2017, and 2020. The assessment was carried out through a survey conducted by the agency. Business Digest research together with SWA Magazine. This award was announced in an online event and broadcast on the SwaMediaInc Youtube channel, Friday 16 July 2021.

The survey was conducted on original Indonesian brands that showed the best performance even during this pandemic. It was carried out quantitatively through interviews with brand users using the Multistage Random Sampling technique from around 110 categories, which was conducted in 6 big cities, namely Medan, Jakarta, Bandung, Semarang, Surabaya, and Makassar. This survey is also conducted on about 5000 respondents every year during the period March to April 2021.

Luthfiany Azwawie as Head of PM & Marketing Sunpride added, “It is an honor for us, amid difficult conditions, we are still able to compete and have been awarded as the best fruit brand from IOB for the 4th time. It is a challenge for us to be able to maintain the consistency of our performance going forward. This spurs us to always provide the best so that we remain the trusted choice of the Indonesian people and hope that local brands can rise up and become kings in their own country.”

IOB is an award dedicated to Indonesian brands that show the highest commitment and performance (on the assessment parameters). In this award, there are 4 (four) parameters that are measured, namely the level of satisfaction (Satisfaction), the level of customer loyalty (loyalty) to the brand, the willingness of customers to recommend the brand (Advocacy), and competitiveness against foreign brands.