The Covid-19 pandemic currently hitting Indonesia has made many people unable to live properly. This can happen because there are still many people who work as daily workers. Obstructed work also hampers income. Previously, Great Giant Foods (GGF) had made a similar donation before Eid by distributing 25,000 portions of food. This second phase of the donation was carried out after Eid so that GGF had donated 50,000 portions of food.

GGF donated to 15 communities in Jakarta, Tangerang, Bekasi, and Cikarang. The communities are freelance workers and traders in Cipinang, workers and traders in Cempaka Putih, Kampung Bulak in Pondok Gede, S3 (Sedekah Seribu Hatu) in North Jakarta, Bina Insan Kamil in East Jakarta, Al-Madiniyah Nursing Home in Cengkareng, etc.

This activity was very well received by the community and society. The Al-Madiniyah Foundation said, “I would like to welcome and thank colleagues from the GGF Group who have provided lunch for our fostered elderly grandmothers”.

This assistance was given directly by colleagues from GGF to the community from house to house. Also, the implementation of this activity takes into account the applicable health protocols to maintain mutual safety.

Sunpride’s Commitment to Succeed in Bringing the IOB (Indonesia Original Brand) 2020 “Best Branded Fruit” Award.

On July 13, 2020, Sunpride successfully received an award from – IOB (Indonesia Original Brand) 2020 again for the category “Best Branded Fruit” for the 3rd time where the same award has been obtained in 2016 and 2017. IOB 2020 awards night was felt is different but doesn’t diminish the essence of the award, because it is usually held lively, but during this pandemic, the award is done online.

The award survey organized by SWA magazine was carried out quantitatively through interviews with users of original Indonesian brands using the Multistage Random Sampling technique from about 108 categories, which was conducted in 6 major cities including Medan, Bandung, Jabodetabek, Semarang, Surabaya, and Makassar. . This survey is also conducted on approximately 5000 respondents each year from February to March.

At this IOB award, 4 parameters are measured, namely:
1. Satisfaction
2. Loyalty
3. Advocacy

Comparison of Local – Foreign Brands It is an honor for Sunpride to be able to maintain the IOB 2020 for the branded fruit category amid the COVID-19 pandemic. This is in line with our commitment to always provide quality fruit and safe for consumption. This quality fruit comes from our consistency in ensuring that every fruit produced is always maintained in terms of hygiene, safety, and quality, from the production process in the garden to the customer.

Luthfiany Azwawie as Head of PM & Marketing Sunpride said, “It is an honor for Sunpride as an Indonesian brand to compete with fruit brands from abroad. We hope that with the appreciation and the results of the survey we received, consumers will continue to faithfully support every step of the way and Sunpride’s commitment to always provide the best. Hopefully, our aspirations and hopes to continue to support and contribute positively to the progress of Indonesian fruit production and marketing can also be achieved!”